Marketing Events Manager
Horizontal Digital, United Arab Emirates

Marketing amp; Events Manager

At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone.

We use these values to fuel superior results:

Lock arms

We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.

Show hustle

We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.

Embrace change

From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next.

Elevate empathy

We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.

Never settle

We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.

But enough about us. Let’s talk about you.

The Marketing Manager will develop and execute multichannel digital campaigns that resonate with current and prospective clients, while also partnering closely with the Marketing Director to help develop the regional content strategy, execute marketing events, plan and managed digital campaigns from email to PPC/Adwords and Linkedin (Organic + PPC). Be a key ally for our two key partners Sitecore and Salesforce building lasting relationships with our key stakeholders and essentially act as an extension of their Marketing team to enable Horizontal to build deeper relationships resulting in new business opportunities and recognition above our competition. This is covering the Middle East markets specifically UAE and KSA but occasionally beyond them.

As a key member of the Marketing organization at Horizontal Digital, you are required to manage and build working relationships with our global marketing teams with a view to share ideas, campaigns, re-purpose campaigns and content for our markets. The global teams include the USA and India.

Events management is a critical skill for this role. Events play a key role in our strategy to drive leads, awareness and educate our customers and the market. They also serve a purpose to drive our partnerships with Sitecore and Salesforce for lead generation, marketing support and awareness.

What you’ll do:

• Work with the Marketing Director to develop an annual marketing plan and execution strategy for both Sitecore and Salesforce practices
  
• Develop and execute detailed campaigns - this includes: identifying goals, creating messaging amp; collateral, executing within marketing distribution channels, and reporting success metrics.
• Collaborate to with our US amp; India counterparts as support mechanisms to develop Google PPC campaigns, and digital and email content to generate demand and pipeline.
• Create and maintain marketing campaign calendar
• Help formulate a strategy for increasing event participation, revenue growth and community awareness around our Sitecore amp; Salesforce practices with the support of the local marketing team and leadership team
• Support and mentor the Marketing Assistant with their activities providing support and feedback as required. Also managing your own workload and passing on tasks to the marketing assistant as you see fit
• Provide support and oversight to third-party agencies
• Build relationships and be a key marketing partner to both of our main partners and support them in delivering marketing campaigns with the support of the local marketing team
• Support around PR, case studies and social media planning and execution
• Support and deliver with the Marketing Director key reporting metrics for the key stakeholders in Dubai but also globally
• From time to time support in other marketing tasks outside of the above as required
• Support in delivering the marketing budget and keeping a track of costs including Marketing Development Funds via our key partners

Who you are:

• You have a natural talent for ingesting diverse stakeholder needs and information in order to distill the most important priorities for you to work on and how to get the

Job Rewards and Benefits