Job Description
Candidate must have a strong understanding of UI, cross-browser compatibility, general web functions and standards. The position requires constant communication with colleagues. Experience in planning and delivering website / SEO / social media platforms used across multiple products and organizational units. Deep expertise and hands on experience with Web Applications and programming languages such as PHP, WordPress, HTML, CSS, JavaScript, JQuery and API’s. Deep functional knowledge or hands on design experience with Web Services (REST, SOAP, etc ..) is needed to be successful in this position. Strong grasp of security principles. The role is responsible for designing, coding and modifying websites, from layout to function and according to the company’s specifications. Strive to create visually appealing sites that feature user-friendly design and clear navigation Effectively manage IT day to day operations. Ensure that all websites and internet properties under your influence have been technically optimized to attract and engage those visitors that closely match the agreed profile of the target audience Create the necessary technical architecture. Build systems and protocols internally that ensure all content is optimized across all platforms and user experiences (websites, mobile, social, video, blogs, etc) Help set, and work to, performance indicators for SEO that everyone understands and which complement overall marketing and business objectives Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic Manage Social Media marketing campaigns and day-to-day activities including: Curate relevant content to reach the company’s ideal customers. Create, curate, and manage all published content (images, video and written). Monitor, listen and respond to users in a Social way while cultivating leads and sales. Conduct online advocacy and open stream for cross-promotions. Develop and expand community and/or blogger outreach efforts. Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog). Design, create and manage promotions and Social ad campaigns. Compile report for management showing results (ROI). Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate. Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics. Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly. Monitor trends in Social Media tools, applications, channels, design and strategy. Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns. Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Job Specification
JavaScript, JQuery, HTML, HTML5, CSS, CSS3, PHP, WordPress, Web Programming Skills, E-Commerce, Teamwork, Verbal Communication, cross-browser compatibility, Web User Interface Design (UI), Security Principles, Object-Oriented Design, Web Services (REST/SOAP), Multimedia Content Development, API’s