Performance Marketing Manager - dubizzle
Bayut | dubizzle, United Arab Emirates
Job Description
Bayut amp; dubizzle have the unique distinction of being iconic, homegrown brands with a strong presence across the seven emirates in the UAE. Connecting millions of users across the country, we are committed to delivering the best online search experience.
As part of Dubizzle Group, we are alongside some of the strongest classified brands in the market. With a collective strength of 8 brands, we have more than 160 million monthly users that trust in our dedication to providing them with the best platform for their needs.
As a Manager - Performance Marketing, you will be responsible with the help of the head of department, for creating, shaping, and optimising our digital and CLM campaigns while also working with multiple internal teams to create end-to-end marketing and CLM strategies.
In this role, you will:
- Lead performance marketing and CLM campaigns from the idea stage through to their execution and implementation
- Work with other department heads and staff to discuss plans and strategies
- Analyse, report and automate the performance of digital marketing and CLM activities and measure the ROIs and results against KPIs
- Produce and analyse data reports, digital marketing analytics reports and share insights with the team to develop optimization plans
- Anticipate internal and/or external business challenges and/or regulatory issues; recommend process, product, or service improvements
- Recruit, select, and train new candidates in the core performance marketing and CLM department
- Lead teams or projects with broad visibility to achieve milestones and objectives
- Identify the latest digital technologies and current digital trends affecting the industry.
Requirements
- BS Degree from a reputable university
- Minimum 6 years of prior experience in digital marketing and advertising
- 1-2 years of people management experience
- In-depth understanding of core web analytics tools (experience with Google Analytics is preferred)
- Well versed with all digital tools and their execution (In depth practical experience with Google, Ads, Facebook Ads, and other digital marketing channels)
- Well versed with various CLM platforms and in depth practical experience with some of those platforms and tools such as MoEngage, Braze, Clevertap, Airship,Sendgrid, Mailchimp, etc.
- Strong understanding of current online marketing concepts, user journeys, digital strategy, and best practices
- Able to work with colleagues at all levels to develop marketing goals and evaluate results
- Sharp strategic thinking and ability to translate quantitative amp;amp; qualitative data/insights into a strong targeted marketing strategy
- Strong technical and data analysis skills
- Strong skills in MS Office Suite (Outlook, Excel, PowerPoint
- Excellent written and verbal communication skills
- Self-motivated amp;amp; willing to take on new challenges
Benefits
- A fast paced, high performing team.
- Multicultural environment with over 50 different nationalities
- Competitive Tax-free Salary
- Comprehensive Health Insurance
- Annual Air Ticket Allowance
- Employee discounts at multiple vendors across the emirates
- Rewards amp; Recognitions
- Learning amp; Development
Bayut amp; dubizzle is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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