Digital Marketing Manager
SINOPEC, United Arab Emirates
Job Description
The Company's primary business includes the exploration, production, storage and transportation, marketing, and sales of petroleum and petrochemical products. With its headquarters in Beijing, the Company has subsidiaries and branches throughout China and various other countries.
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Job Description: Digital Marketing Manager (Fresh Graduate)
Responsibilities:
- Develop and execute digital marketing campaigns to promote the Company's oil and energy products and services.
- Manage and optimize the Company's website, ensuring it is user-friendly and informative.
- Implement and monitor SEO strategies to improve the Company's online visibility and search engine rankings.
- Leverage social media platforms to increase brand awareness and engage with target audience.
- Analyze website and social media analytics to identify areas for improvement and recommend solutions.
- Collaborate with internal teams to create digital content, including blog posts, videos, and infographics.
- Monitor and respond to customer inquiries, comments, and reviews on digital platforms.
- Stay up-to-date with the latest digital marketing trends and technologies.
Job Specification
- Strong knowledge of digital marketing concepts, strategies, and tools.
- Proficiency in using social media platforms, content management systems, and analytics tools.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to think outside the box and identify innovative marketing opportunities.
- Strong analytical skills and ability to interpret data to make informed decisions.
- Ability to multitask and prioritize tasks effectively in a fast-paced environment.
- Attention to detail and commitment to delivering high-quality work.
- Strong teamwork and collaboration skills.