Senior PR Executive
- location_onDubai
- work_outlineFull Time
- flightTravel required
The essentials
- Experience5 Years
- Career levelNon-Managerial
- ShiftMorning Shift
- EducationBachelor’s degree in Communications, Public Relations, Marketing, Journalism, or equivalent experience; professional PR certifications or agency background preferred.
What you’ll be doing
About the role
We are an integrated media and PR agency seeking a hands-on Senior PR Executive who knows the UAE media landscape and can manage senior client relationships. The role owns day-to-day account management and drives coverage and campaigns that meet client objectives.
What you will do
We are an integrated media and PR agency seeking a hands-on Senior PR Executive who knows the UAE media landscape and can manage senior client relationships. The role owns day-to-day account management and drives coverage and campaigns that meet client objectives.
What you will do
- Lead day-to-day account management across a portfolio of clients and act as trusted point of contact.
- Develop and execute end-to-end PR and communications campaigns aligned to marketing objectives and KPIs.
- Create press materials including press releases, spokespeople briefs, media pitches and client-facing communications with a clear brand voice.
- Plan and coordinate events and on-site activations (tastings, store launches, influencer events).
- Manage media relations and influencer outreach across UAE lifestyle, food, retail and digital publications.
- Coordinate with marketing, retail and creative teams and manage external agencies and vendors.
- Monitor media coverage and report on campaign performance using coverage tracking tools and basic analytics.
What we’re looking for
- Minimum 5 years PR experience with consumer lifestyle, F&B, retail, or hospitality brands.
- GCC/UAE market experience preferred.
- Proven media relations network across UAE lifestyle, food, retail and digital publications and influencers.
- Excellent written and verbal English; ability to craft press releases, spokespeople briefs and media pitches.
- Event planning and on-site activation experience (tastings, launches, influencer events).
- Strategic thinking and translating marketing objectives into measurable PR campaigns and KPIs.
- Media monitoring and reporting; familiarity with coverage tracking tools and basic analytics.
- Cross-functional collaboration and experience managing external agencies and vendors.
- Organised and deadline-driven; able to handle fast turnarounds and crisis communications.
About Us
MIYO is a premium mochi ice cream and frozen dessert house created in the UAE, built around the idea of small luxuries, refined indulgence, and memorable gifting experiences.
Inspired by Japanese craftsmanship and shaped for the modern GCC l
star Employee reviews
Worked here? Your insights help others make better career decisions.
rate_reviewShare your experienceExplore
Where to next?
Pick up this job's thread — same company, category, city or schedule