Kova Fitness & Health
Verified
Digital Marketing & Growth Specialist
- Remote
- Full Time
The essentials
- Experience2 Years
- Career levelNon-Managerial
- ShiftMorning Shift
- EducationRelevant experience running successful ads with profitable ROI.
What you’ll be doing
We are looking for a results-driven Performance Marketing Specialist to take full ownership of paid media campaigns and elevate brand presence. In this role, you will design, execute, and scale high-converting advertising campaigns on Meta (Facebook and Instagram) while managing broader digital marketing channels.
The ideal candidate is creative and tech savvy, with strong digital navigation and software troubleshooting abilities. You should be comfortable learning new platforms quickly, configuring technical setups, and leveraging data to maximize performance.
The ideal candidate is creative and tech savvy, with strong digital navigation and software troubleshooting abilities. You should be comfortable learning new platforms quickly, configuring technical setups, and leveraging data to maximize performance.
- Create, manage, and optimize paid ad campaigns in Meta Ads Manager from setup through scaling.
- Design compelling ad copy, work with visual media, and test creative variations to optimize click-through and conversion rates.
- Set up and maintain Meta Pixel, Conversions API (CAPI), custom event tracking, and attribution models.
- Build and optimize landing pages, lead capture funnels, and automated follow-up sequences.
- Monitor key metrics such as CAC, ROAS, CTR, and CPA, providing actionable insights.
What we’re looking for
- Proven experience managing successful Meta ad campaigns with trackable ROI.
- Strong hands-on technical experience with Meta Ads Manager, Google Analytics 4, tag managers, and custom landing page builders.
- Proficiency with CRM systems, marketing automation platforms, and integration tools such as Zapier.
- Analytical mindset with the ability to turn campaign data into clear growth strategies.
- Ability to understand ad metrics and troubleshoot campaigns when performance drops.
About the employer
Kova Fitness & Health
Health, Wellness and Fitness · Dubai, United Arab Emirates Verified
About Us
Fitness Coaching company
Kova Fitness & Health is a team of elite coaches based in Dubai focused on a data-driven approach to fitness. By focusing on the latest studies and data, we specialise in results-driven training that delivers res
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