Infiniti Marketing, Customer Experience And PR General Manager
Nissan Motor Corporation, United Arab Emirates
Job Description
Job Title: Infiniti Marketing, Customer Experience and PR General Manager
Department: IMEA Marketing
Function: Marketing
Location: Dubai (UAE)
Level: General Manager
Geographical Area: Middle East, Oceania, & CIS Region
Mission & Main Objectives
Lead all Marketing, PR, and Customer Experience initiatives across the International Markets Region. Marcom execution of ATL, BTL and Digital Campaigns, and product marketing
activities across all markets. Delivering excellence in conjunction with country, regional and global teams plus dedicated agency partners.
Main tasks and responsibilities (Including team management if any):
Establish close and constructive relationship with media for the maximum coverage to enhance the Infiniti’s brand & corporate image.
Oversee alignment of brand strategies/ guidelines, ethics with key stakeholders. Develop new initiatives to enhance marketing efforts regionally.
Coordinate key stakeholders and NSCs on new products launches and clearly set launch strategy.
Supervise performance of external agency partners & ensure quality output through execution to create brand loyalty & awareness
Ensure Media Spend is aligned with the Objectives.
Developing the strategies for International Marketing Website content
Establish the I-ME Media & Creative Strategy.
Management of I-ME CRM
Oversee alignment of brand and strategies /guidelines with key stakeholders .
Develop new initiatives to enhance marketing efforts regionally.
Management and improvement of a Customer's Experience with Infiniti products and services through:
Analysis, measurement and improvement plans of the results obtained in each point of contact with the customer throughout all the phases of relationship with the brand, through all impact channels: Website, SoMe, Mobile, POS, Contact Center, CRM, Showroom, Events, etc.
Job Specification
Background & Experience (years)
12+ yrs. Experience within Marketing domain spread across OEM’s and agencies.
Preferably candidate should have worked in Luxury segment before.
Specific technical skills
Digital experience
Media experience
Marketing Strategy experience
Experience managing teams
Agency Experience
Behavioural Competencies Required
Cross Functional : Working with local entities, Regional team and Global team
Well organized : Able to manage different projects and different entities in parallel
Positive and results oriented mind-set
Customer focused
Leadership mind-set
Strong communication Skills
Dubai United Arab Emirates