Product Manager (CRM/ADTEC/Marketing) Al-Futtaim Automotive Dubai
Al Futtaim Private Company LLC, United Arab Emirates
Job Description
Job Title: CRM, Marketing and Ad Tech Product Manager
Reports to: HO Digital Product & Customer Experiences
Job Purpose
The CRM, Marketing and Ad Tech Product Manager role will be tasked with driving the development of the right Marketing, Data and Ad Tech Automation capabilities that deliver a channels and tools portfolio that will result in sales performance, margin strength and competitive advantage in the Automotive sector in the UAE region and all AFA International businesses.
Key Accountabilities:
Operate within the framework and operating model of the Digital Product & CX as part of the Customer Centricity Centre of Excellence that can service and support all brands within the Automotive division
In time, lead and manage the Marketing Automation platforms lifecycle and development processes
Drive division initiatives and identify new areas of opportunities to elevate the company globally.
Communicate the Marketing, CRM & Ad Tech strategy and drive the different teams to the common goal
Collaborate with business stakeholders to define the roadmap and corresponding go-to-market strategies of all new platforms
Manage and coordinate cross-product dependencies across the Automotive division ensuring duplication of effort and wastage of budgets is eliminated
Define quarterly strategic plans and review execution to previous, quarterly plans with stakeholders and executive management
Evangelize the benefits to new feature capabilities, and educate stakeholders and internal teams on how they could be best used in their verticals of focus
Work with sales teams in pre-sales, sales & after sales technical and go-to-market discussions and prioritize roadmap and deliverables of enabling technology
Work with team members, other delivery leaders, team leaders, program managers and stakeholders, to identify / manage cross-organisational dependencies and remove any impediments from the team while promoting self-management and individual accountability.
Organise and facilitate sprint planning, daily stand-up meetings, reviews, retrospectives, demonstrations and other required meetings.
Foster a team culture of innovation, creativity and thinking outside-the-box while adhering to architectural, governance, best practices and change guidelines.
Track and communicate team velocity and sprint/release progress.
Ensure the team is practicing the core delivery principles of collaboration, prioritisation, team accountability and visibility.
Effectively listen to the teams’ opinions/suggestions and empower the team to take ownership.
Manage prioritisation and trade-offs among customer experience, technical constraints and business drivers
Develop a deep understanding of our customers: their problems, their needs, their desires and use it to improve the experiences we deliver across all business units through enabling technology
Innovate, lead the industry and ensure we stay ahead of competitors in product features
Identify opportunities for key initiatives to enhance the customer experience and improve the customer experience
Partner closely with Analytics to own and analyse division and product metrics: retention, monetisation, virality and engagement to report on variances and make product or operational recommendations
Job Specification
Qualification, experience, & skills:
Suitable university business qualification (Min Degree level)
Expert knowledge and experience in Marketing Tech & Automation platforms
Expert understanding of marketing (especially digital) channels, tools, solutions and data.
Expert understanding and knowledge of Marketing, CRM, eCommerce, Digital, CRO and Online Analytics and the tools landscape
Expert in Marketing Performance, Automation and Personalization tech solutions and vendor selection
Candidates who are considered for this role should have demonstrated a high-level of Commercial Acumen, Clear strategic thinking and have the ability to quickly create constituency and influence at a senior level.
A track record of standing up for the customer; challenge the status quo; tenacious and resilient in the pursuit of customers best interests
Up to date with customer best practice, insight and tooling to ensure we’re making the right decisions both now and for the future
Experience as a true believer and practitioner in the power of test & launch, the value of scientific evidence-based learning and accumulated incremental wins
Minimum Experience:
5+ years of experience in Customer Experience and product management
3+ years of experience with digital technologies
Experience managing customer centric and data led development practices across several teams
Experience managing both onsite and remote product and development teams
Ability to communicate with executive stakeholders on future value and past execution
Bachelor's Degree in Marketing or Technical field, and/or technical leadership role preferred
Job-Specific Skills:
Excellent written and verbal communications skills to communicate new product developments to stakeholders
Excellent analytical and problem-solving skills when determining how to best solve market challenges
Desire to work in a fast-paced in environment
Ability to self-manage and self-motivate
Demonstrable success managing the delivering of technology-based projects using agile methodology
Experienced AGILE design and delivery
Substantial experience in managing and leading project teams
Exceptional client and partnership stakeholder and relationships
Broad technology experience, awareness of current technology trends and a sound understanding of contemporary software engineering practices and behaviours.
Behavioural Competencies:
Exceptional planning and organisational skill
Strong communication and influencing skills
Quality and result orientated
Commercial and cultural awareness
Interpersonal effectiveness and relationship building in multicultural environment
Leadership and Team building