Campaign Manager - Honda - Dubai
Al Futtaim Private Company LLC, United Arab Emirates
Job Description
Tactical Campaign Manager
Job Purpose:
The role is responsible to work closely and assist the Price and Product Manager for development of Tactical Campaigns to support volume and profitability objectives. The role consists of defining proactive Quarterly Campaigns to ensure achievement of volume objectives and stock turnover, together with reactive elements that address specific issues, e.g. ageing stock, competitor campaigns, additional volume opportunities.
The role requires working with both Product Manager to determine offers required to ensure optimum Product Lifecycle Management, identifying needs and evaluating appropriateness and opportunities for Principal’s Special Editions and Buzz models and with Brand Operations Managers to proactively identify stock challenges and develop campaign proposals to address them.
Key Responsibilities:
Budgeting and Performance Measurement:
Development of Annual Campaign Calendar, including Calendarized Budget Spend by Brand and Carline.
Tracking of Campaign Spend by Quarter, Brand and Carline and variance analysis.
Quarterly Campaign Management
Monitoring of Competitor Tactical Offers and Trends to determine most appropriate actions to drive customer demand.
Development of Quarterly Tactical Product Campaigns to achieve volume and profit objectives.
Evaluation and Identification of Potential Buzz Models from Principals
Working with Brand GMs to develop appropriate Finance Offers
Liaison with Marketing Managers to ensure effective communication to target customer groups.
Monitoring and Reporting of Campaign Effectiveness and identification of improvements and enhancements during and post Campaign periods.
Tactical Campaign Development:
Liaisons with Brand GMs and Operations Managers to identify any potential stock challenges and determine appropriate sales campaigns to enhance run-rates to optimise stock holding.
Stakeholder Collaboration:
Liaison with Brand Principals and General Managers to secure adequate Tactical Support from Principals to support campaigns and maximise retained margins.
Qualifications, Experience and Skills:
Education: BA degree in marketing or relevant education/ relevant extensive experience
Job Specification
Minimum Experience and Knowledge:
This position requires business maturity and excellent judgment. Successful candidates generally have a minimum of 4 years’ of relevant working experience in automotive pricing and product at OEM or Major Distributor Level.
Experience in utilizing pricing tools. Ability to manage multiple priorities in a fast-paced environment; work collaboratively with cross-functional teams and ensure high quality deliverables with attention to detail. Proven ability to develop, execute and manage entire product lifecycles. Be able to guide colleagues inside and outside the marketing discipline. Affinity with cars in general and the automotive industry.
GCC experience preferred
Preferably based on the UAE
Automotive experience is a must
OEM experience preferred
English, essential, Arabic beneficial
Job-Specific/Technical Skills required to complete the tasks:
Ability to manage multiple priorities in a fast-paced environment; work collaboratively with cross-functional teams and ensure high quality deliverables with attention to detail
Professional written and verbal communication and interpersonal skills able to convey new knowledge and new concepts
Be able to guide colleagues inside and outside the marketing discipline
Persistent and focused on short- and medium-term results
Project management skills
Affinity with cars in general and the automotive industry in particular
Proven ability to develop, execute and manage Sales Campaigns and Budgets
Planning, organizing and ability to balance multiple demands and simultaneously manage several projects
Experience utilizing pricing tools
Strong presentation skills
Negotiation skills
Innovative problem-solving skills
Competent to analyse market information
Ability to analyse and interpret financial data.
Confidence in own decision making
Target oriented and drive to exceed demanding challenges
Analytic and pro-active
Clear understanding of the challenges faced at retail level