Sr. Specialist Performance Marketing
Talabat, United Arab Emirates
Job Description
As part of the Delivery Hero network, Talabat is the pioneer of the online food ordering industry in the Middle East. Our operations span across Kuwait, Egypt, KSA, Bahrain, Oman, Qatar, Jordan and the United Arab Emirates.
Talabat was voted the UAE best food app in 2016/2017 by BBC Good Food with over 1,600+ employees, 3.8+ million users, 13,300+ of brands with more than 300,000 daily orders and we are just getting started!
What's On Your Plate?
We are looking for a strong Sr. Performance Marketing Specialist to join our dynamic Regional Performance Marketing team, to work closely with our Global team in Germany and local market teams across all MENA countries to help them grow their business on our platform.
You must showcase demonstrable experience of increasing new customer acquisitions and retention. All these efforts need to support the overall business and marketing objectives.
What's On Your Plate
Be the primary point of contact from the regional digital marketing team for the assigned countries (including but not limited to budgeting, roadmap planning, campaign management, reporting);
Driving business growth through digital channels with a focus on User Acquisition, Vertical Growth, and Audience Strategy;
Collaborate closely with central channel managers and coordinate actions with the regional and local team (including but not limited to SEM, Paid Social, Display, Programmatic, Affiliate) to deliver the largest possible business impact while maintaining a relevant and localized approach;
Collaborate closely with the regional brand team and country marketing team to understand the top-level strategy and translate this into channel-specific actions;
Actively investigate and identify high potential opportunities to test and incorporate into the digital channel mix;
Measure, analyze, and report performance of digital marketing campaigns & incremental impact on overall business goals;
Collaborate with other digital marketing specialists in the regional team to drive and execute Digital channel roadmaps and cross channel learnings;
Coordinate with cross-functional departments to engage support for activities aimed to drive business growth and ensure operational process efficiency;
Work closely with country teams and central ASO team on app store analysis and editorial features.
Job Specification
What Did We Order
Minimum 5 years of hands on experience in Digital Marketing (e-Commerce experience is a must where App marketing is the core);
Deep understanding of conversion funnel measurement and audience targeting;
Excellent knowledge of overall digital advertising product in online ecosystem;
Track record of effectively prioritizing and managing multiple projects simultaneously;
You have growth mindset - Analytical, comfortable with numbers and eager to test & learn;
You'll need to be flexible, performance-driven, able to work to tight deadlines and be willing to be hands-on to get the job done;
You're an expert in digital marketing and stay on top of the latest trends, technologies & developments;
Bachelor's degree in marketing or equivalent;
Fluency in written and spoken English. (Arabic will be a plus.)