As part of the Delivery Hero network, Talabat is the pioneer of the online food ordering industry in the Middle East. Our operations span across Kuwait, Egypt, KSA, Bahrain, Oman, Qatar, Jordan and the United Arab Emirates.
Talabat was voted the UAE best food app in 2016/2017 by BBC Good Food with over 1,600+ employees, 3.8+ million users, 13,300+ of brands with more than 300,000 daily orders and we are just getting started!
What's On Your Plate?
We are looking for a strong Sr. CRM Specialist to join our dynamic Growth team The role will require you to build relevant and engaging content on the owned CRM channels which will tie into increasing acquisition and retention.
As a Sr. Specialist, you will own and implement CRM strategies for Talabat. As an individual, you'll need to be flexible, performance-driven, able to work to tight deadlines and be willing to be hands-on to get the job done.
You must showcase demonstrable experience of increasing our active customer base, conducting CRM flows to retain loyal customers and these efforts need to support the overall business and marketing objectives.
The role is based in Dubai, the applicant must be either residing in the UAE or be ready to relocate.
What's on your plate?
Define & develop the CRM roadmap based on the overall regional strategy
Work closely with the global team to ensure alignment
Drive local marketing strategy using different key channels, global tools and technologies provided, all with a clear guideline to build customers’ loyalty & drive orders.
Identify the right audiences to target based on user insights & behavior tailored for specific business needs
Perform timely & accurate KPI reporting to share across regional/local stakeholders.
Continuously A/B test different scenarios to identify the right strategy for every individual segment
Lead local and regional CRM projects for any planned or ad-hoc tasks.
Provide feedback to global CRM and Martech teams on the improvement of tools, technologies, data capabilities, templates and SOPs.
Identify key trends and criteria that could influence customer behaviour to build loyalty for the brand
Be the primary contact with cross functional teams such as content, design, product.
Work closely with the Digital Marketing team on cross-channel strategy, and stay on top of CRM trends.
What did we order?
Have a good understanding of audience targeting, KPIs & reporting.
Hands-on experience on Braze or similar tools
Analytical mindset
Being data-driven and passionate about reporting the results is a plus.
Exceptional time management skills, strong project management skills and understanding how to manage the priorities of multiple stakeholders.
Prior experience in handling CRM channels, consumer communication, customer segmentation & managing CRM flows across several channels, including Push Notification, IAM, Email, SMS
Familiarity with A/B testing framework and growth hacking initiatives (opportunity identification, profiling, developing and executing experiments)
Knowledge of HTML to construct email templates is a plus