About us
The Luxury Closet is a company born in Dubai, the heart of luxury in the Arabian Peninsula, where we are redefining the world of luxury. We seek to challenge the norms and build a company that inspires the smart modern-day luxury consumer. We have learnt to dream big, think far, and do what no one thought possible. The Luxury Closet embodies these ideals and aims to build an iconic brand and company that will connect luxury connoisseurs and change the future of luxury shopping.
Our mission is to unlock the best luxury closets in the world and build a seamless and happy experience for sellers. We were ranked as the Top 100 Startups Globally by Red Herring in 2016 and Top 5 Startups in UAE by Forbes Magazine, 100 top companies that are changing the MENA region by World Economic Forum, however, we care less for accolades, than our NPS.
What do we offer?
- A young, dynamic and forward-thinking environment
- Fast paced and very short decision times for changes
- A canvas for you to truly excel
- 99% of uptime on sunshine
About the role
We are looking for an experienced Brand amp; Content Marketing Senior Manager to lead the development and implementation of marketing activities across various functions to increase brand value, awareness and market share. As a Brand amp; Content Marketing Senior Manager you will work closely with different teams to create and execute marketing initiatives that resonate with the target market and increase sales.
Responsibilities
Branding
- Use customer and trend research to create brand strategy that will change how people perceive the brand.
- Over see design, events, PR and partnerships to ensure that branding is consistent across campaigns and is leading to increase in sales.
Influencer Marketing
- Build a team of influencer partners for the brand, manage communications and coordinate with the rest of the marketing team to get maximum impact for the influencer campaigns.
- Developing and executing influencer marketing strategies and creative campaigns to attract both sellers and buyers.
Content
- Collaborate with marketing and design teams to plan and develop site content, style and layout.
- Develop content strategy aligned with short-term and long-term marketing targets.
- Ensure content quality and consistency across graphics, newsletters, on site visuals and copy on all platforms.
CRM
- Planning and delivering E-CRM strategies across the organization with a view to acquiring and retaining customers, increasing loyalty and expanding brand awareness.
- Implementing and maintaining an E-CRM structure that will work seamlessly across the business and capture crucial customer information.
- Oversee all promotion campaigns to ensure increase in new as well as existing customer growth.
Requirements
- Minimum 8 years of proven work experience as a brand manager within the fashion industry (preferably in luxury).
- Bachelor's degree in Marketing/ Communications/Public Relations or similar field.
- Proven track record in outreach campaign strategies.
- Well organized with great time management skills with the ability to multi-task.
- Excellent interpersonal and relationship building skills.
- Networking aptitude.
- Experience in market research and trend analysis.
- Impeccable Communication amp; Negotiation skills.
- Ability to grasp future trends in digital technologies and act proactively.
- Solid knowledge of SEO, keywork research and Google Analytics.
- Startup experience is a plus.