Content Specialist - M&S -Dubai, UAE
Al Futtaim Private Company LLC, United Arab Emirates
Job Description
As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.
Come join us to live well, work better, and be the best.
JOB PURPOSE:
Own online content for the brand across the Food & Fashion Platforms. A self-starting team player who is confident and able to work without close supervision. The role holder is responsible to plan, execute and manage on site content working across functions to ensure onsite excellence. Develop a strong relationship with the UK, manage the integration of technical systems and drive standards.
Key Accountabilities
Create compelling content across M&S platforms
Write content that speaks to various client-specific personas and market segments; creating a user-friendly experience for the reader
Write marketing text for individual products within agreed Service Level Agreements service levels for all brands for the MENA market. Ensure that copy meets quality, principle and SEO guidelines
Update or create landing pages on the site adding the proper links, images, or videos.
When required, produce more general (site-wide) customer information such as FAQs, Product Descriptions, About Us, Terms of Use, Privacy Policy, Help Pages, Projects Articles, News Letters, etc…).
Coordinate and manage content schedule/plan and assets. Execute the content schedule/plan utilizing the content management system (CMS) to upload both copy and content assets.
Receive information from category and merchandising teams on stock and priorities. Keep informed on products and stock levels of new products ensuring that products are available to go live as soon as stock is available.
Work closely with the SEO Specialist to produce quality content that will not only appear in search engines, but drive traffic to the site, and convert into sales
Build a strong relationship with the UK, managing the integration of technical systems to ensure full content and copy is online
Project Management
Plan, execute and manage on site content, ensure projects and newness are delivered on time, within budget, in adherence with the brand quality standards and meet customer expectations.
Minimum Qualifications and Knowledge & Experience::
Bachelor’s Degree in Learning or Information Technologies, Bachelor's degree, or certification, in English, communications, journalism, marketing or a related field.
At least 5+ Years’ experience in relevant field (Minimum of 3 years of experience as content writer preferably within an eCommerce organization) Experience developing in a variety of instructional media including eLearning, simulations, storyboard, scenario-based instruction, etc.
Demonstrated tolerance for ambiguity in a dynamic business environment, where priorities may change due to the new initiatives and where a flexible, adaptable and responsive approach is critical to success.
Experience implementing and administrating Learning Management Systems for large global organizations
Experience designing learning portals, generating user friendly reports.
Formal training delivery experience will act as an added advantage.
Job Specification
Job-Specific Skills:
To be successful in winning this role you should have the following:
o Excellent English skills (speaking, writing and reading).
o Arabic language would be an advantage.
o Strong copywriting skills gained in a web environment; high standard of written English.
o Strong copywriting skills in a web environment, with a high standard of English and understanding of SEO guidelines.
o Fast and accurate proof-reader
o Knowledge of standard concepts, practices, and procedures within a software life cycle.
o SEO Experience would be an advantage.
o Understanding of accessibility issues and solutions, including legal/compliance.
o Autonomous
o Knowledge of a PIM tool (Akeno etc)
o Attention to detail.
o Target oriented and drive to exceed demanding challenges
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