Sr. Manager Performance Marketing
Talabat, United Arab Emirates
Job Description
As part of the Delivery Hero network, Talabat is the pioneer of the online food ordering industry in the Middle East. Our operations span across Kuwait, Egypt, KSA, Bahrain, Oman, Qatar, Jordan and the United Arab Emirates.
Talabat was voted the UAE best food app in 2016/2017 by BBC Good Food with over 1,600+ employees, 3.8+ million users, 13,300+ of brands with more than 300,000 daily orders and we are just getting started!
What's On Your Plate?
We are looking for a strong Sr. Manager Performance Marketing to join our dynamic Regional Digital Marketing team, and work closely with our Central team in Germany as well as our country teams. You must showcase demonstrable experience of increasing new customer acquisitions via digital channels. All these efforts need to support the overall business and marketing objectives.
What's On Your Plate
Lead the strategy, budget, planning and execution of digital channels with a focus on User Acquisition, Vertical Growth, and Audience Strategy;
Collaborate closely with central channel leads and coordinate actions with the regional and country team (including but not limited to SEM, SEO, Paid Social, Display, Programmatic, Affiliate, ASO) to deliver the largest possible business impact while maintaining a relevant and localized approach;
Work closely with the regional brand team and country marketing team to translate top-level strategy into channel-specific actions;
Work with the retention team to implement cross-channel initiatives
Actively investigate and identify high potential opportunities to test and incorporate into the digital channel mix as well as conversion funnel measurement;
Measure, analyze, and report performance of digital marketing campaigns & incremental impact on overall business goals;
Coordinate with cross-functional departments to engage support for activities aimed to drive business growth and ensure operational process efficiency;
Work closely with country teams and the central ASO team on app store analysis and editorial features.
Mentor and lead the digital marketing team including but not limited to roadmaps & OKRs planning
Job Specification
What Did We Order
Minimum 8 years of hands on experience in Digital Marketing (e-Commerce experience is a must where App marketing is the core);
Minimum 3 years of people management;
Excellent knowledge of overall digital advertising product in online ecosystem;
Track record of effectively prioritizing and managing multiple projects simultaneously;
You have growth mindset - Analytical, comfortable with numbers and eager to test & learn;
You'll need to be flexible, performance-driven, able to work to tight deadlines and be willing to be hands-on to get the job done;
You're an expert in digital marketing and stay on top of the latest trends, technologies & developments;
Bachelor's degree in marketing or equivalent;
Fluency in written and spoken English. (Arabic will be a plus.)