PPC And Paid Social Specialist - Retail Ecommerce - Dubai
Al Futtaim Private Company LLC, United Arab Emirates
Job Description
No two days are the same at Al-Futtaim, no matter what role you have. Our work is driven by the desire to make a difference and to have a meaningful impact with the goal of enriching everyday lives. Take our engaging and supportive work environment and couple it with a company culture that recognises and rewards quality performance, and what do you get? The chance to push the limits every single day.
As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.
Come join us to live well, work better, and be the best.
Al Futtaims eCommerce team is currently recruiting for an exciting role. We are looking for a talented Pay Per Click (PPC) and Paid Social specialist to join our growing team.
ROLE PURPOSE:
End to End Management of PPC and Paid Social Operations and Strategies to meet Retail’s KPIs and requirements. (Revenues, Customer Acquisition) for both Brick and Mortar and eCommerce
Job Description:
Responsible for planning, implementing and analysing paid search & paid social campaigns across brands and channels using Google and Social Media Advertising tools (Ad words / 360, merchant center etc, FB Business Manager etc..)
Running campaigns for various retail brands of Al Futtaim Group in a variety of different industry verticals (Home, Fashion, Toys, etc.)
Expert always on up to date with the latest advertising trends and techs and will know how to manage multi-channels/networks budgets to meet Revenue Targets as well as different KPIs
You will be open minded to with an appetite to learn and you are a solution provider.
Targeting and bidding strategies are you day to day and you know how to optimize them
Genuinely interested into SEM and Paid Social and develop appetite to learn more, optimize your campaigns performance and use various networks and platforms (Business Manager Retargeting, Programmatic, etc.)
KEY ROLE SPECIFIC ACCOUNTABILITIES:
Manage day to day PPC and Paid Social campaigns
Strategy & Execution;
Daily monitoring of User / Customer Acquisition (Brand KPIs), Revenues (Brand KPIs), Traffic (Brand KPIs)
Reporting;
Delivering performance reports and insights to the PPC team and internal stakeholders.
Actionable weekly and monthly reports
Strategy & optimization
Identifying growth opportunities, testing hypotheses to improve SEM traffic and increase ROAS
Delivering customer-focused, profitable multi-category campaigns to agreed targets
Addressing and escalating campaign performance issues.
Responsible for AB tests, Search Query analysis and keyword mining.
Yearly strategy document updated every quarter
Agency/ Partner and Online training
Fore of proposition for tools to optimize campaigns performance and reporting
Teamwork
Create relationship & workflows within the department
Work with all the brands you oversee
Weekly meetings with Actionable and followed up tasks
Bi-Monthly performance report communicated to the brands
Day to day communication with brand merchandisers and alignment on upcoming campaigns
Personal Development
Develop knowledge into advanced Targeting
Develop knowledge in Programmatic Advertising
Participate into a more data driven approach project with the CRM department
Manage small to medium Paid Social campaigns
Create & optimize workflows to use more up to date or ideally real time data to create and update audiences
PERSON SPECIFIC:
Base Requirement: 4+ years in performance marketing (PPC, programmatic and Paid Social)
Minimum Experience and Knowledge:
3+ years in an eCommerce environment
Retail experience is a must
Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for increased ROAS
Demonstrated ability to interpret data for insights and next steps.
Understanding of Digital and ecommerce metrics, conversion funnels
Team player with ability to self-learn
Experience in Budgeting
Data driven mindset
English & Arabic language fluency is a must
Job Specification
Job-Specific Skills:
Fluency with PPC and Paid social Bid Management tools (FB Manager, Adwords, Marin, GA36, ROI Hunter, Smartly)
Strong Web analytics experience (Google Analytics, Firebase).
Experience in Retargeting platforms (Criteo, RTB)
Experience in App platforms & app installs (Taptica, Apple search ads, Moblin, Inmobi)
Comfortable using BI tools (Tableau, Power BI)
Advanced skills in MS Excel
Experience using a CDP is a plus
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