Marketing Manager - Middle East
Charlotte Tilbury, United Arab Emirates
Job Description
Charlotte Tilbury understands the power of makeup like no-one else. With over 25 years at the forefront of the makeup industry working with the world’s A-list models, celebrities and designers, Charlotte has poured her best-kept secrets into an edited but ‘all you need’ skincare, make-up and fragrance collection.
The Marketing Manager Middle East will create and implement impactful Omni-Channel retail focused marketing strategy pivoting around changing customers habits. In line with company objectives, you will support the continued growth plans for the Charlotte Tilbury brand across all channels both on the ground and in the air, expanding the brand presence and driving performance. You will act as a brand guardian for the region and inspire the wider marketing, VM, PR, Commercial amp; Global team.
THE RESPONSIBILITIES:
DRIVE THE IDEATION AND EXECUTION OF STRATEGIC MARKETING PLANS WHILST CHAMPIONING DIGITAL EXCELLENCE
- Gain and communicate a clear understanding of the markets and customer profiles across the region; use retailer and market insight to develop retailer-specific objectives amp; plans tailored to each phase (seed, tease, launch and sustain periods) with a clear focus on customer acquisition amp; conversion.
- In collaboration with PR, VM, Commercial, Retailer + .com amp; Retail, build exceptional 360 off and online marketing amp; media plans shaped around maximising the customer purchase funnel to hit and exceed our commercial objectives. Identify key levers for a flawless in-store amp; online execution such as ATL media, media/influencer partnerships, digital firsts, digital retailer activation, in-store visual drama, off amp; online services amp; off/online eventing.
- Project Manage the launch of the Charlotte Tilbury website in the Middle East Region, work with the commercial team to build the 360 strategy and marketing launch and sustain plan for all operating markets.
- Leverage the full marketing mix to deliver plans that drive our NPD whilst also accelerating amp; growing our core franchise.
- Bring thought-leadership and digital excellence to innovative and disruptive brand activity in the region to raise total brand awareness amp; create memorable brand moments; challenging the status quo by identifying best practices across the industry and opportunities to increase Charlotte Tilbury share of voice and ranking in existing regions, with a strong lens on driving the best omnichannel customer experience with a focus on paid digital.
- Creates and manage the social media strategy across the ME across owned and paid, Set targets and develop strategies to increase followers and engagement across our ME social media channels maintaining the daily content on social media channels in the ME, to high standards of excellence.
PROCESSES AND BUDGET PLANNING
- Support in establishing clear processes within the EMEA team to ensure a 'world class' delivery is achieved across the region, particularly focusing on cross functional amp; regional collaboration.
- Drive the planning, approval amp; follow-up of key projects to gain alignment from all key internal amp; external stakeholders.
- Drive the maintenance of the Middle East marketing calendar, feeding back to Global Marketing on regional nuances and opportunities.
- Drive the creation and actualisation of the regional marketing budget as well as oversee forecasting of future marketing activities in line with regional sales targets.
COLLABORATIVE, PROACTIVE amp; TEAM SPIRITED
- Build exceptional relationships with our partners, to ensure the best possible collaboration and execution of marketing activity.
- Build collaborative relationships with all internal functions, retail partners and key business stakeholders.
- Oversee the delivery of the key priorities of the Marketing Executive, providing guidance, support, and regular feedback.
- Set realistic and achievable objectives via the appraisal process, and regular 121s and team meetings.
- Ensure Marketing Executive has full ownership for the development, planning and execution of marketing activities in a defined set of retailers.
WHO YOU WILL WORK WITH:
You will report into the Senior Marketing Manager (ME) and manage our Marketing Executive (ME).
Requirements
THE PERSON:
- Extensive Marketing experience gained within beauty or retail.
- Experienced in devising and implementing strategic plans with creative flair.
- Very strong experience amp; knowledge in planning and buying media across all formats, digital buying experience preferred.
- Excellent digital amp; online marketing skills
- Excellent leadership, team management and communication ski