We are looking for a bi-lingual Arabic-English Content Strategist who can imagine new realities and create break-through experiences with a compelling narrative. Content Strategists are excited about playing at the intersection of strategy, social, digital and physical design while possessing a broad attitude and deep hunger for crafting a truly transformational experience.
Content Strategists simplify our understanding of our clients’ business needs, their customers' behaviours and craft visions for how the individual interacts with a product or service through an accessible, understandable, actionable, and engaging POV. This requires leading product/service research, concepting, experience principle creation, information architecture design, and establishing guidelines, objectives and content specifications to create powerful digital, physical and/or environmental experiences.
Requirements
- Understand complex systems, technical implications, accessibility standards, strategies and processes and delivering simplistic, powerful POVs via the written word
- Actively lead design research, behavioural analysis, effectively synthesise and communicate research findings, conceptual ideas, detailed design, and design rationale both verbally and through execution
- Lead in establishing a design POV and inspire others to follow
- Assess existing content, create compelling content at every deliverable, establish and maintain inventories of content assets, and ensure the team delivers to the highest standard
- Perform competitive content reviews, develop taxonomy, and map content to design executables
- Take responsibility for generating the content needed for all frog deliverables as well as ensuring others produce content following high standard (e.g. but not limited to scripts, storyboards, brand/campaign materials, content inventories, deck creation, screen content, proofing/editing, etc.)
- Participate as a contributor to an interdisciplinary team that includes designers, project management, business and brand strategists, and hardware and software developers
- Recommend strategies for sunsetting content and be able to propose short- and long-term solutions through prospective product roadmaps
Qualifications
- 5+ years of relevant experience creating content independently and with cross-disciplinary teams
- Experience in working in the Middle East, in particular Saudi Arabia
- Experience working in an agency / know how to deliver on work in a client servicing environment
- 5+ years of experience in systemic thinking and strong knowledge of design principles and methodology, particularly as applied to experience and/or service design
- Portfolio of work that demonstrates high calibre copy within a variety of complex problem solving projects
- Passion for writing compelling content that resonates emotionally with people
- Aspirations to a broader mindset about design, research, multidisciplinary and human-centred approaches as the foundation for content creation
- Experience with using industry standard software and tools including Keynote, MS Office products, Adobe Creative Suite
- Desire for individuality and strong point of view surrounding design, narrative, voice and tone
- Bachelor's or master's degree in a design-related field
- A second language (and every additional language is a plus!)