The Role:
As the Content Producer (SEO and Content) you will be responsible for creating and producing engaging, effective and data-driven content for blogs, posts, SEO as well as content based platforms to build and engage our community. You will work internal teams as well as external resources to develop content for the company, overseeing the production of media types such as written newsletters, blogs, social media posts, etc. The role will also entail establishing and managing media relationships within the operating region, which would include pitching content to external partners and responding to media requests. You will find new ways to engage out community and stakeholders within and outside our platforms to build increase brand awareness. If you are enthused by the opportunity to use your creative and analytical skills to help the company grow, we would love to hear from you!
Responsibilities
- Produce high-quality and engaging content including developing campaign ideas. Create and produce SEO-driven pieces of online content, as well as written blogs, social media posts, etc. including but not limited to: feature articles, PR, blog pieces, and product copy.
- Write, edit and proof-read press releases, newsletters, blogs and marketing material copy and community engagement content.
- Create Social Media Post content and script videos and other forms of content.
- Establish and leverage media relationships, blogger relationships, respond to media requests and pitch relevant client content to the media.
- Work with a range of third-party suppliers in the delivery of additional digital content where required, from briefing to editorial feedback to securing internal sign-off.
- Carry out updates and improvements, to ensure the website is up to date and the latest content is featured.
- Document best practices and analyze competitive marketplace on a regular basis.
- Establish consistent conventions, processes and guidelines for the creation, management and storage of digital assets.
- Develop and manage KPIs/success metrics for content, using insights to constantly test and refine our content strategy and stakeholder enagement.
Requirements
- Knowledge and experience of content production and other forms of visual or written on Facebook, Instagram, TikTok, LinkedIn, Twitter, and Quora as well as keeping abreast of new platforms.
- Ability to leverage analytic tools to provide reporting and insights, track and improve metrics, and influence testing and strategy.
- Excellent knowledge and practical use of SEO and Content tools and practices.
- Ability to use data and SEO-led insight, demonstrating ROI.
- Experience in operating, and maximizing the benefits of, content management and amplification systems, specifically Medium, blogs posts and newsletter.
- Passionate and inspiring storyteller who wants to make a difference.
- Communication and presentations skills to establish and leverage media relationships, respond to media requests and pitch relevant client content to media.
Benefits
- 3 Year Visa
- Health Insurance
- Training amp; Development